Is it All About Emotion?

We don't know if you've been following the 2014 New York Fashion Week, but what caught our attention this year was the decision of designer Gareth Hue to not actually show any fashions at his fashion show. Declaring that he wanted didn't want to "sully the moment" by trying to sell his clothes line, he instead staged a modern dance performance full of emotion. The Wall Street Journal wrote that this reflects the view of many designers that "fashion shows, rather than being about skirts and bags, should be building emotions around a brand."

As a medical group devoted to the very best in Beverly Hills plastic surgery, we know that, even in a field as scientific and technical as ours, emotion plays an enormous role. After all, beauty itself is a highly personal and, to some degree, subjective manner. Fortunately for the sanity of those of us in the field, there are generally agreed upon beauty standards, but the truth is that the best plastic surgeons understand that what they do is partially highly subjective and requires a touch that you might describe as sculptural or creative.

Let's face it, when a patient receives a facelift in Beverly Hills, he or she is expecting the best results. "Best" is always, to some degree, a subjective call. That's why we work very hard to communicate clearly with patients so that they have a clear idea of what's realistic for them to expect and what the ultimate results of their procedure will likely be.

The goal, of course, is to produce results that genuine improves a patient's confidence and sense of self. It's a goal that's largely emotional achieved through scientific means...There are objective aspects, but there's no dismissing the role of subjective standards of beauty. What we do at We Know Beauty really is both a science and an art!