Friday, October 3, 2014

A Smize by Any Other Name

Can you think of a new word for a facelift in Beverly Hills? A "flift"...nah. A "visage redux"...absolutely not. Still, sometimes the words we have to describe certain elements of beauty simply don't exist, and something has to be found to step into the verbal breach.

We were thinking about that as we read writer Adele Chapin's thoughts regarding the new product line being modeled by supermodel-turned-business-megathreat Tyra Banks. Writing for the the Racked shopping blog, Ms. Chapin had this to say:
...of course, her eye products fall under a category called "Smize." Take Tyra's trademark "art of smiling with your eyes" to the next level ...In addition to smizing, Banks invented a new word to describe the project: Beautytainment...
We have to give Ms. Banks some credit, we actually don't have a word for smiling with your eyes, so "smizing" does serve a purpose. On the other hand, so much of the entertainment we already focuses on very attractive people that you can say it's al mostly "beautytainment."

Still, we need to keep creating new words. Whether you're in fashion or Beverly Hills plastic surgery, it's important to communicate properly so that people understand what you're talking about -- and having the right words handy is crucial. When people started discussing a new kind of silicone for use in augmentation procedures, one clever doctor named it a "gummy bear breast implant" and the name stuck. It's easy to see why because it uses something very familiar -- a popular children's candy -- to describe the texture of something that was heretofore unfamiliar. It works.

Our plastic surgeons at We Know Beauty are not only the very best when it comes to performing procedures that make our patients the best possible versions of themselves, they are skilled communicators. Even if they don't use Tyra Banks' latest new words, they make sure they use the right ones so you'll understand exactly what you can expect from our work.

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